Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology.
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Dieter Rams, 1980 speech to Braun supervisory board, from his Design Museum profile
read more about Dieter Rams in the Less but Better Interview
Magical Nihilism -
Blog all dog-eared pages: Hertzian Tales by Anthony Dunne 10 years on, or “All electronic products are hybrids of radiation and matter”
via designnotes
